Focal Points Constitute Organizations by Synchronizing the Phase of Human Rhythms
What is the source of growth within a society? Cooperation. What is the source of destruction? Conflict.
At this level of generality, you'd be hard-pressed to find anybody who'd disagree. Yet the mechanism for growth within an economy, or even a firm, remains mysterious. I suggest that the mechanism for growth is the phase synchronization of human activities, which occur in cycles. By communicating and reinforcing focal points, leaders and followers synchronize the phase of otherwise independent human cycles. The emergence of different institutions at different times and in different places is explained by comparative advantages to the communication and reinforcement of one focal point over another.
Growth begins at the level of individuals. Each person within an economy consumes and produces goods or services with a temporal and spatial pattern that repeats. When you count up how often each person consumes or produces within a set period of time, you get a frequency. If you look at a large group of people within the same window of time, you get a frequency distribution. This frequency distribution is mathematically equivalent to aggregate demand (for frequency of consumption) or aggregate supply (for frequency of production).
Here's an amazing fact: If, instead of the frequency-averaged picture, you look at a time-averaged picture of consumption or production for the same large group of people within the same time window, you will not usually see much fluctuation. You'd see a constant level of consumption or production with a little bit of noise around the signal. The noise would be within the range of transactions costs. This is because when the group is large enough, the cycles will be randomly distributed in phase. Thus, instead of adding up into one big cycle, many smaller cycles will cancel into a relatively smooth constant function.
Although economists use mental models of supply and demand to forecast market equilibriums, most managers and investors (at least in the United States, Japan is a little different) look only at time-averaged pictures of consumption and production in making marginal decisions. In effect, they look at the current time-averaged costs of production, the current time-averaged price, and order more widgets to be produced until the former exceeds the latter.
But as we ought to have learned by now, looking only at time-averaged measures of supply and demand is dangerous. Time-averaged measures are useful for understanding total costs. But they are terrible for measuring and forecasting changes in supply and demand. Hence, when supply or demand change suddenly (as they are apt to do in a globalized economy), managers and investors who look at time-averaged measures alone are at a disadvantage. What might show up in a time-averaged picture as a sudden decline could easily be forecast from a frequency-averaged picture that shows slowing frequencies of consumption or production.
Frequency-averaged pictures of consumption and production are more useful in measuring and forecasting value because they provide a more direct measurement of cooperation among people within an organization. Given fixed inputs, the shorter the frequency of the cycle from order to delivery, the more cooperation is taking place among workers. To borrow an analogy from chemistry, only bulk characteristics (such as temperature or pressure) can be measured with a time-averaged picture. The measurement of internal structure requires a frequency-averaged picture (such as an absorption or NMR spectrum). Some day we may be able to measure the focal points for an organization by observing the structure of its frequency spectra of activities.
What is a focal point? A focal point is a mental goal, which is shared by an organization. A focal point can be as trivial as the goal of getting a bucket from point A to point B -- a focal point that organizes bucket brigades. A focal point can be as noble and complex as life, liberty, and the pursuit of happiness -- a focal point that organized a representative democracy. A focal point need not be easily understood or articulated: market price signals are a focal point that organizes consumption and production, although nobody has succeeded in understanding or modeling market price signals (at least at a large scale). Like people, focal points are not limited to a single domain of knowledge or experience. Thus, organizations of people, which are constituted by focal points, have not been limited to a single domain of knowledge or experience.
How do focal points organize people? When two people share a focal point, the cycles that characterize each person's pattern of consumption or production will synchronize in phase to realize the focal point. Growth arises from phase synchronization. When the focal point is profit, growth arises from voluntary exchange (i.e., synchronization of consumption and production). When the focal point is happiness, growth arises from voluntary associations (e.g., synchronization of personal activities through the institutions of family or friendship). Over the long haul, particular organizational structures (e.g., outsourcing with market price signals vs. vertical integration) persist because they perform better at synchronizing cycles.
Thus, once we acknowledge that focal points are responsible for the spontaneous emergence of organizations, we can understand how and why some organizations seem to succeed and some to fail. Successful organizations have focal points that promote sustainable cycles and tight phase synchronization. Often, such focal points have many levels of abstraction, which permit for a variety of different people to relate to different facets of the same focal point. Often, such focal points have long-time horizons, which permit for more sustainable cycles of human activity -- the frequency of each person's consumption or production can only be pushed so high.
The flip side to this is that some focal points are very dangerous and destructive. In particular, when the focal point for an organization becomes its distinction from another group of people (i.e., when the focal point is racial, ethnic, or national identity), the organization will become agitated and violent when forced to interact with the group from which it perceives itself distinct. In fact, this has been the basic strategy for most dictators throughout the course of human history.
The Founding Fathers of the United States of America had an implicit understanding of focal points, and the role focal points play in organizing people. Our nation was constituted by a long, drawn-out process whereby nearly every political conflict was resolved through a voluntary agreement among equals. I say nearly because there was one issue left on the table, which wasn't formally resolved until the Civil War (and many would say remains incompletely resolved even today). Part of their genius was in recognizing the comparative advantage of various focal points.
For example, the Founding Fathers wanted religious institutions. But they didn't want religious institutions to have access to the military. So they recommended to us an establishment clause. As another example, the Founding Fathers wanted an open public discussion about government, which they knew would benefit representatives (and hence, the represented). So they recommended to us protection of speech and the press. As a final example, the Founding Fathers wanted civilians to respect and relate to the military rather than treating them either with too much or too little respect. So they put a civilian (the President) in charge of the military. They were geniuses at this.
At this moment in history, it is our task to revisit the social contracts that constitute public and private organizations. We have at our fingertips new technology and new understanding sufficient to make great leaps in how well we synchronize our activities. It is up to our generation to decide whether we will use these tools and theories to do good or evil to humanity.







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