A system is a network of interdependent components that work together to try to accomplish the aim of the system. A system must have an aim. Without an aim, there is no system. The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment. (We are of course talking here about a man-made system.)
When Deming says, "[w]ithout an aim, there is no system," he is not saying (of course), that the people who would make up the system disappear. What he is saying is that the aim, by giving each of the people who accept it a shared purpose, modifies the behavior of the people such that activities are no longer random with respect to the aim, but ordered in a way believed best suited to achieve the aim.
In an earlier post on the Ising Model of consumption and savings, we identified individual agents as spins on a one-dimensional lattice. Spin up means consumption; spin down savings. With no magnetic field, the spins are randomly aligned according to the temperature (i.e., money supply) available to them. When a uniform magnetic field is applied, however, that lack of symmetry is broken, and a measurable magnetization (i.e., net savings or consumption) emerges. This broken symmetry is most dramatic when the system approaches the critical point at near zero temperature -- the system spontaneously orders into all savings or all consumption.
In other words, what Deming is saying is that a shared goal, an "aim," acts as field that breaks the symmetry of the system, giving rise to a finite order parameter. (Careful readers will note that my use of the term "system" in describing the Ising Model's behavior is inconsistent with Deming's, which requires an applied field.) In the case of the Ising Model of savings and consumption, the order parameter is aggregate savings or consumption. But other order parameters will emerge in response to other applied fields.
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