The airline industry has some unusual characteristics in terms of competition, a point which Charlie Munger has pointed out in the past:
Over the years, we've tried to figure out why the competition in some markets gets sort of rational from the investor's point of view so that the shareholders do well, and in other markets, there's destructive competition that destroys shareholder wealth.
If it's a pure commodity like airline seats, you can understand why no one makes any money. As we sit here, just think of what airlines have given to the world—safe travel, greater experience, time with your loved ones, you name it. Yet, the net amount of money that's been made by the shareholders of airlines since Kitty Hawk, is now a negative figure—a substantial negative figure. Competition was so intense that, once it was unleashed by deregulation, it ravaged shareholder wealth in the airline business.
Yet, in other fields—like cereals, for example—almost all the big boys make out. If you're some kind of a medium grade cereal maker, you might make 15% on your capital. And if you're really good, you might make 40%. But why are cereals so profitable—despite the fact that it looks to me like they're competing like crazy with promotions, coupons and everything else? I don't fully understand it.
Thus I was pleased recently when I checked in for a flight and found that I could pay extra for more leg room, and had to pay for each checked bag. Yes, pleased. "Finally!" I thought, "The airlines are finding new product and service dimensions along which to compete. Maybe we'll see higher quality of service if more creative capital finds its way into the market."
But a news item today provided a new perspective on the challenges faced by managers and owners in the airline industry:>
U.S. House Democrats criticized airlines Wednesday for increasingly charging for checked baggage, seat selection and other services, and indicated they are considering legislation to tax the revenue collected from the fees.
Back to the sardine tin!
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